At the time I was hired to assist the Vancouver Whitecaps with a new image, they had won two USL championships but still portrayed an image of a non-professional team among they're fans.

The goal was to design a high-profile website with a back-end content management system aimed at creating a sense of athletic professionalism, awareness and to drive more ticket sales. The design of the site was a success accomplishing all goals.

With a large site, such as the one designed for the Vancouver Whitecaps FC, the challenges that were presented were to try and create a website that would separate the team from everyone else in the league while meeting the requirements of everyday use through a back-end content management system.

The project was such as success that they used the branding concept and visual in all their materials. The following season, the Vancouver Whitecaps boasted the highest season ticket sales and became a professional football club by entering the MLS.